by Marlene Giardini | Mar 14, 2015 | ABO test content, ABO/NCLE exam prep, Optician Training, The Optical Industry, Tips and Hints
How Crucial are Dispensing Skills for the Optician? Consider the following question that just might be on your ABO test: Under which circumstance is a patient more likely to tolerate glasses that are made incorrectly? When the myope is given more minus power When the...
by Marlene Giardini | Mar 6, 2015 | ABO/NCLE exam prep, Optician Training, The Optical Industry
Good! Come on board! Many Areas Have an Optician Shortage Now is a prime opportunity to be a student or apprentice. Pay rates are good since supply is down. In the national chain at which I work, apprentice pay is higher than the general wage, and that’s just...
by Marlene Giardini | Dec 11, 2014 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising, The Optical Industry
Anti-glare Technology: a Marketing Challenge Anti-glare coating has been in retail for decades, and it was available decades before that in the scientific industry. Yet it really is amazing how many of our patient/customers have never hear of it, have no idea what its...
by Marlene Giardini | Nov 7, 2014 | Optical Marketing, Optical Merchandising, The Optical Industry
Optical Branding, a Legacy of the 1980’s Designer Explosion. In a recent Vision Monday article a veteran editor, Gloria Nicola, speaks of the positive contributions of optical branding. Addressing some of the joys of her work over the past 27 years, the article...
by Marlene Giardini | Sep 19, 2014 | Office Documentation, Optical humor, Optical Liability, The Optical Industry
Malpractice: Do You Need To Be Concerned? Opticians today have to know about the science of vision, the design of both spectacle and contact lenses, and the various types of pathologies we may come across in our every day practice. We routinely use Prentice’s...
by Marlene Giardini | Sep 5, 2014 | Optical humor, Optical Marketing, The Optical Industry
As an optician, what exactly is our purpose? Is it just to sell eyeglasses and contact lenses? Is it to make those patients beautiful in their eyeglasses? Is it to meet our sales goals and to make money for our employers? Or is it just to make money for ourselves?...
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