by Marlene Giardini | Jul 4, 2016 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising
Do children benefit from anti-glare on their lenses? You bet! Anti-reflective coating makes you see better. It also improves your appearance. If fact, ALL spectacle wearers should have non-glare lenses. It’s modern technology! Anyone who had to wear glasses, and...
by Marlene Giardini | Dec 11, 2014 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising, The Optical Industry
Anti-glare Technology: a Marketing Challenge Anti-glare coating has been in retail for decades, and it was available decades before that in the scientific industry. Yet it really is amazing how many of our patient/customers have never hear of it, have no idea what its...
by Marlene Giardini | Nov 7, 2014 | Optical Marketing, Optical Merchandising, The Optical Industry
Optical Branding, a Legacy of the 1980’s Designer Explosion. In a recent Vision Monday article a veteran editor, Gloria Nicola, speaks of the positive contributions of optical branding. Addressing some of the joys of her work over the past 27 years, the article...
by Marlene Giardini | Sep 5, 2014 | Optical humor, Optical Marketing, The Optical Industry
As an optician, what exactly is our purpose? Is it just to sell eyeglasses and contact lenses? Is it to make those patients beautiful in their eyeglasses? Is it to meet our sales goals and to make money for our employers? Or is it just to make money for ourselves?...
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